
Could a Cincinnati bank merger create more jobs?
UC economics professor weighs in on Fifth Third’s bid to buy Comerica
WLWT reported that Fifth Third Bank plans to acquire Comerica, a Dallas-based regional bank, in a $10.9 billion deal.
Pending regulatory approval, it would make Fifth Third the ninth largest bank in the country.
David Brasington, economics professor at the University of Cincinnati's Carl H. Lindner College of Business, spoke to WLWT on what the potential merger could mean for the queen city.
"My initial impression is that it's great for the city because Fifth Third is a thriving institution and this will probably just make it stronger," he told WLWT.
Brasington explained that Fifth Third’s acquisition could lead to more regulatory stress tests, and in turn, more work. He said it could create more jobs in the city and draw in more people, including college students.
"To be able to have a big institution in the city that's gaining jobs instead of losing jobs would be really attractive for college students," Brasington said.
Featured image at top of $100 bills. Photo/Adobe Stock
Related Stories
Could a Cincinnati bank merger create more jobs?
October 10, 2025

David Brasington, economics professor at the University of Cincinnati's Carl H. Lindner College of Business, spoke to WLWT on what the potential merger could mean for the queen city.
WLWT: Thanksgiving items prices high, but stores offering discounts
November 23, 2022
Thanksgiving dinner will come at an elevated cost for shoppers in 2022. Per the American Farm Bureau Federation, Thanksgiving items are costing just over $64 on average this fall — a rise of almost $11 from 2021.
NPR: What would happen if student loans were forgiven?
March 27, 2023
NPR's Marketplace wanted to know what would happen if some or all student loans were forgiven and turned to experts, including University of Cincinnati economist Michael Jones.